Little Baby Bum (also known as LBB and LittleBabyBum) is the number one educational channel on YouTube (by both number of views and subscribers, of all time), with more than 6.7 million subscribers and over 8.2 billion views, making it the second most viewed UK channel of all time, and the 11th most viewed channel of all time (worldwide).
Little Baby Bum specialises in 3D animation videos of both traditional nursery rhymes and their own original children's songs. London based Derek Holder teamed up with his wife to design videos that reflected classic nursery rhymes, with a modern aesthetic. Little Baby Bum is also available in four additional languages; Spanish, Brazilian Portuguese, Russian and German.
LBB Junior, a spin-off from LittleBabyBum, aimed at older children (4 to 6 years) was launched on 3rd June 2016
Little Baby Bum uploaded their first video, Twinkle Twinkle Little Star, to YouTube on 29 August 2011. This was followed up, four months later, with their second upload, Baa Baa Black Sheep, a more complex and slightly longer video.
Little Baby Bum's popularity increased after the release of their 2nd compilation videos of approximately one hour of duration, simply by stringing individual videos into long form videos. The initial thinking was so that “parents wouldn't have to keep pressing the play button after each video had finished”.
In 2014, the OpenSlate company published a list with YouTube’s 10 most profitable channels of 2014, including Little Baby Bum in 4th position.
With over 1.45 billion views, Little Baby Bum's “Wheels On The Bus | Plus Lots More Nursery Rhymes | 54 Minutes Compilation” is the eighth most viewed video of all time and the most viewed non-music video of all time. This video has the highest watch time of any video on YouTube, surpassing Psy's "Gangnam Style", is the first non-music video to reach 1 billion views and is the 10th fastest video to get to 1 billion views.
LittleBabyBum signed a licensing deal to launch a set of plush toys of its main characters, extracted from the traditional English nursery rhymes, like Incy Wincy Spider or Baa Baa Black Sheep. This deal has been signed with Commonwealth Toy, the same company that makes plush versions of Angry Birds, and also distributes products for Care Bears and SpongeBob. This is the first time that a children's YouTube channel makes the move to physical toys.
The plush toys went on general release on 18th May 2016.
A deal with Parragon Books has also been signed with the initial books available in Q4 2016.